Privacy Policy

1. Who we are

CliqCoverage is a service and brand operated by Metrix Holdings, LLC (“we,” “us,” or “our”), 817 West Peachtree St., P200, Atlanta, GA 30308. CliqCoverage is an insurance-shopping and matching service. We are not an insurance company, and we do not issue policies, set premiums, or make underwriting or eligibility decisions.

2. Information you provide

When you use our questionnaire, you may provide:

• Name, email address, and phone number
• Street address, city, state, and ZIP code
• Date of birth
• Gender
• Homeownership status
• Vehicle information (year, make, and model)
• Insurance information, such as whether you currently have coverage and your current insurance company, if you choose to tell us
• Driving-history information, such as recent incidents you report
• Any other information you choose to give us, including in free-text fields

You do not have to answer every question, but incomplete information may limit what we can do with your request.

3. Information collected automatically

When you visit the site, we and our service providers may collect:

• IP address and browser/user-agent information
• The page you landed on and the referring website, if any
• Attribution identifiers passed in the web address, such as click identifiers, publisher identifiers, UTM parameters, and similar marketing parameters
• Interaction information about how you move through the questionnaire
• General technical and device information generated by normal web requests

4. How we use information

We use information to:

• Operate, maintain, and improve the service
• Process your request and the information you submit
• Identify insurance options that may be relevant to you
• Connect or match you with insurance-related providers, agencies, advertisers, marketing partners, or other participating businesses
• Measure marketing attribution and performance
• Detect, prevent, and investigate fraud, abuse, and security issues
• Create and keep records of the consent and disclosures presented to you
• Respond to your questions and requests
• Comply with legal obligations and enforce our terms

We do not calculate premiums, issue policies, provide insurance coverage, or search every insurance company or product available in the market.

5. How information may be shared

CliqCoverage is an insurance-shopping and lead-generation service. Information you submit may be transmitted to third parties involved in responding to your request. Those recipients may include:

• Insurance-related providers, insurance companies, and their representatives
• Insurance agencies, agents, and producers
• Advertisers, lead buyers, and marketing partners
• Technology and service providers that help us operate the service
• Attribution and measurement providers
• Fraud-prevention, phone-validation, and security providers
• Consent and compliance providers
• Legal, regulatory, or law-enforcement recipients where we believe disclosure is required or appropriate, and parties to a corporate transaction such as a merger or sale of assets

Once information is transmitted to a third party, that party generally uses it under its own privacy practices, which we do not control. Recipients are not limited to the businesses that may later be shown to you on the site.

6. Advertising and compensation

We may be paid by participating businesses, advertisers, and partners in connection with your use of the service — for example, when you submit information, when you are connected with a provider, or when you click an offer. Compensation may influence which businesses participate and how options are presented. It is not a statement about price, quality, or suitability, and using CliqCoverage is free to you.

7. Consent and communications

The consent disclosure presented at the point of submission governs how participating businesses may contact you. Where you provide that consent, you may be contacted using the methods described in that disclosure. That disclosure — not this Privacy Policy — is the controlling statement of what you agreed to. Standard message and data rates may apply.

8. Opting out and revoking consent

You may revoke the marketing consent you gave us at any time through our opt-out page, which is handled by our consent-management partner, Revoq. When you submit a request, your phone number and email are added to our internal do-not-contact list, and we notify the marketing partners that received your information so they can suppress it as well.

Requests take time to propagate, and you may receive messages already in progress. Opting out through CliqCoverage cannot stop contact from every company everywhere, including companies that obtained your information independently of us, and it does not cancel any insurance policy you have purchased. To make changes to a policy, contact that company directly.

The opt-out page manages marketing contact preferences — calls, texts, and related marketing communications — within the scope of that system. Submitting a request there does not necessarily exercise every privacy right you may have under applicable law. For broader privacy requests, see “Your privacy choices and rights” below.

9. Cookies, storage, and tracking technologies

Our questionnaire keeps your answers and marketing attribution information in your browser’s session storage so you do not lose your place as you move between pages. Session storage is cleared when you close the browser tab. We use a small amount of local storage for basic site preferences.

Third-party technologies present on the site include Google reCAPTCHA (abuse prevention), Google Maps Platform address lookup on the address step, and ActiveProspect TrustedForm, which records a certificate documenting your interaction with the consent disclosure. These providers may set their own cookies or storage and process information under their own privacy practices.

Advertising cookies (optional). With your permission, we use the Google Ads tag to measure advertising — including counting when a quote request is completed, identified only by a random reference number — and to show CliqCoverage ads to past visitors on other sites (remarketing). When you first visit, you can choose “Allow advertising” or “No thanks”; advertising cookies and measurement stay off unless you choose Allow. If your browser sends a Global Privacy Control (GPC) signal, advertising cookies stay off even if you previously allowed them. You can change your choice at any time using the “Cookie & Ad Choices” link in the site footer. This advertising choice is separate from the calls-and-texts opt-out described above, and changing one does not change the other. We do not send Google your name, email address, phone number, street address, date of birth, questionnaire answers, or similar information. Learn how Google uses information from sites and apps that use its services at Google’s partner sites policy.

Meta advertising cookies (optional). With your permission, we use the Meta Pixel to count visits, the start of a quote request and completed quote requests, and to show CliqCoverage ads to past visitors on Facebook and Instagram. Meta is a separate choice: an earlier advertising choice made before Meta was added does not turn it on, and only choosing “Accept and continue” on the current cookie notice does. The Pixel runs on a separate page of our site with a fixed address and no referring address, so Meta does not receive the page you are on, its address details, ZIP code, tracking codes, or the site you came from. We send only the event type (page view, quote started, or quote completed) and a random number used to avoid double counting. We do not send your name, email, phone, address, questionnaire answers, or any lead identifier, and we do not use Meta’s advanced matching or server-side sharing. A Global Privacy Control signal keeps Meta off. Choose “Reject” or change your choice anytime with the “Cookie Choices” link in the footer; withdrawing stops further Meta measurement and removes Meta cookies on our site where your browser allows. Learn how Meta uses information at Meta’s Privacy Policy.

Analytics cookies (optional). With your separate permission, we use Google Analytics 4 to understand, in aggregate, how visitors use the site — which pages are viewed, which questionnaire steps are reached or completed (by step name only), and how many quote requests are completed. Analytics is a separate choice from advertising: allowing one does not allow the other, and an earlier advertising choice does not turn on Analytics. Analytics stays off unless you choose Allow; a Global Privacy Control signal keeps it off. We send only the page address without any query or fragment, a fixed page title, and a referring site address without query or fragment. If you arrived from our own Google ad campaign, we also send a fixed label naming that campaign (source, medium and campaign number) — never your click or ad identifiers. We do not send your questionnaire answers, name, email, phone, address, ZIP code, date of birth, vehicle details or any lead or user identifier, and Google signals and ad personalization are turned off for Analytics. Google Analytics data is not used to target ads. Change or withdraw this choice at any time with the “Cookie & Ad Choices” link in the footer; withdrawing stops further Analytics measurement and removes Google Analytics cookies on our site where your browser allows.

10. Data retention

We keep information for as long as reasonably necessary for the purposes described in this policy, including operating the service, maintaining consent and compliance records, resolving disputes, preventing fraud, enforcing our agreements, and meeting legal obligations. We have not set a single fixed retention period that applies to all information.

11. Security

We use reasonable administrative and technical measures designed to protect the information we hold. No website, transmission method, or storage system is completely secure, and we cannot guarantee the security of information you submit.

12. Your privacy choices and rights

Depending on where you live and the law that applies to you, you may have rights regarding your personal information, which may include the right to request access to it, correct it, delete it, obtain a portable copy, opt out of certain sales, sharing, or targeted advertising, limit certain uses of sensitive information, and appeal a decision we make about your request. Not every right applies to every person or every situation, and we may need to verify your identity before acting on a request.

To make a privacy-rights request, email us at privacy@cliqcoverage.com and describe the request you are making. You may also write to us at the postal address in the Contact section below. Emailing us does not by itself guarantee any particular outcome; requests are handled subject to applicable law and may require identity verification before we can act on them.

Separately, to revoke marketing consent (calls and texts) and be added to our do-not-contact list, use the opt-out page, which is handled by our consent-management partner, Revoq. That page manages marketing contact preferences; an email to privacy@cliqcoverage.com is the channel for broader privacy-rights requests. The two channels serve different purposes, and using one does not automatically accomplish what the other does.

13. “Sale” and “sharing” of personal information

CliqCoverage is an advertising and lead-generation service, and we may be compensated in connection with transmitting your information to participating businesses. Under some state privacy laws, activity of that kind may be treated as a “sale” of personal information, as “sharing” for cross-context behavioral advertising, or as targeted advertising. Definitions vary by state. Rather than claim that we never sell or share your information, we describe the practice plainly here so you can make an informed decision, and we offer the opt-out described above.

To request to opt out of activities treated as a sale, sharing, or targeted advertising where applicable law gives you that right, email privacy@cliqcoverage.com. Note that the marketing opt-out page described above manages phone and text contact preferences; it is not the mechanism for these statutory requests.

14. Children

The service is intended for adults shopping for auto insurance and is not directed to children. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us information, contact us and we will take appropriate steps.

15. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page.

16. Contact us

Privacy requests: privacy@cliqcoverage.com

Metrix Holdings, LLC
817 West Peachtree St., P200
Atlanta, GA 30308